Chairman
WIll Zhuang
Our Chairman Dr Will Zhuang started his career as a professional accountant in NHS. He lived in York for 20 years and served the city in many ways with passion. He won the Visit York Awards of Outstanding Contribution to the city in 2017 and Leeds City Region China Business Awards in media in 2020.
He was appointed as trustee for York Theatre Royal in 2020, elected as director of York BID in 2022. He was a member of York Civic Trust and a founding member of Guild of Media Arts. Will Zhuang established Leeds and York Chinese Students Ambassador Program to support the local businesses and culture exchange.
From his various business roles, he has accumulated experience in culture exchange and media promotion. His other roles include tourism ambassadors for Visit York and Visit Leeds, advisors to Visit Harrogate, Head teacher of York Chinese School, founder of East Asian Ensemble, Treasurer of Bootham School Association.
Managing Director
YANI LIN
In her 6-year career in media, Our Managing Director, MS YANI LIN, having previously been with Shanghai Media Group as a media specialist and she is now based in York.With her high energy and enthusiastic approach, she aims to encourage JMC members to enjoy Yorkshire’s rich heritage and green spaces.
She became the first Leeds Chinese Ambassador in 2018, elected as the Vice President of Leeds Chinese Student Association in 2019. She is the official ambassador for York Fashion Week since 2021.
She won Chinese TikTok Creator Awards in 2022. After establishing her live streaming team, this social media influencer and video producer has accumulated more than 3 billion likes and 100k followers across TikTok, RED, Weibo.
Ms. Lin’s research involves critically evaluating Chinese consumers’ attitudes towards purchasing luxury products overseas, whilst identifying drivers influencing the various stakeholders. Ms. Lin has been proactive in reaching out to (and building trust with) the luxury fashion brands, establishing good-faith partnerships which are now ripe to be converted into contractual business relationships.
Head of digital content
Qi Zhonghao
Our Head of digital content, Mr. Qi Zhonghao, graduated from the University of Sheffield with a bachelor's degree and is currently pursuing a master's degree. He has been working in the media creative field for four years and has rich experience in operating all-media platforms.
He founded his own self-media studio in 2018. So far, his accounts have more than 100,000 fans on China’s mainstream social media platforms such as Tiktok, Little Redbook, and WeChat. And he used his appeal and influence to provide voluntary assistance to local international students during the COVID-19 epidemic.
In 2023, he was elected as the vice president of the Sheffield Chinese Students and Scholars Association (CSSA), the largest Chinese organization in Sheffield, and was in charge of all external publicity of the organization and the operation of all social media platforms.
Head of News
Franks Feng/Jian
Our Head of News is Franks Feng/Jian, a journalist with over 2 years intern experience in various news agencies including Reuters, Bloomberg, and CGTN Europe. He was also the president of filmmaking society in university. His speciality is on interviewing, filming and video editing. Currently, he is also the editor of the Jorvik Post
Co-ordinator
Jingjing Ma
Our Co-ordinator, Ms Jingjing Ma, graduated from York University with a degree in Social Media and Management. She has more than 2 years of experience in new media industry. She’s an experienced campaigner on the world stage.
She has a Jieyin account with 100,000 followers. She is still working on WeChat public account, Xiaohongshu, and other Chinese social media account.
She has organised and planned many events such as Mela Festival, Our city festival, she loves the stage and has participated in many runway.
Digital Content Creator
Serena
Serena graduated at the University of Leeds with a degree in Sustainable Businesses. She is currently based in Glasgow, and focuses her efforts on fashion media content creation. In addition to fashion, her passions include travelling, and she is expanding her work to include long form video content for YouTube.
She manages Jorvik Media’s LinkedIn page and is responsible to support finding new clients and partnership opportunities. With her creative mindset she strives to explore new business development ideas for the influencer marketing industry.